Module 1

Results

Introduction to Business Coaching – Agreements,

Values, Vision, Goals & Structure

Why Are You In Business?

Systematization

Fundamental Principles of Being an Entrepreneur

• You will be able to set achievable goals for your business and understand why structure and effective systems give you more freedom to build your business asset.

• You will be given ideas on the type of systems that will simplify the day to day activities of your business.

• You will understand the power of leveraging and maximization so you can extract the most out of every opportunity.

Module 2

Business Analysis

Partner Analysis

Diversifying Your Skill Base

• You will know at any given second precisely what your bottom line is.

• You will know how to set guidelines for yourself and set standards and commitments in your relationships.

• You will understand that marketing knowledge is the key to being wealthy.

Module 3

The Business Plan – Overview & Structure

Branding & Company Image

Sponsorship

• You will know how to formulate a Business Plan that focuses on building your business so at all times it is “sale ready”.

• You will understand the value of branding & building a company image.

• You will understand how sponsorship can build your reputation and business asset.

Module 4

The Marketing Plan (Overview)

Positioning in the Marketplace

Differentiation – Unique Selling Proposition

• You will know how to start creating marketing objectives based on reaching your target markets or a new market.

• You will understand your positioning in the marketplace in respect to your competitors.

• You will be able to create a minimum of 5 Unique Selling Propositions (or Points) that will attract more customers.

Module 5

Marketing Objectives & Overview of Strategies

• You will be able to define your marketing objectives and select the marketing strategies that will achieve your objectives.

• You will get no cost or low cost strategies that are easy to implement.

Module 6

Results

Marketing Strategies & Tactics

Up Marketing

• You will get proven marketing strategies for your business which can be implemented over a 12 month period.

• You will learn how to create ‘Action Plans’ as a tactic to roll out each marketing promotion.

• You will learn how to test, measure and analyse each marketing activity so it can be repeated in the future.

• You will learn how to maximize the selling opportunity.

Module 7

Guarantees a) Building a Guarantee

b) Guarantee Abuse

c)‘Forced Performance Effect’

• You will learn how to create a powerful

Guarantee so there is no perceived risk when a customer buys from you.

• You will learn how to minimize the risk associated with giving Guarantees.

• You will understand how a Guarantee can

improve the performance of the business.

Module 8

Advertising – “Selling in Print”

• You will learn how NOT to waste thousands of dollars on advertising.

• You will learn the principles of writing advertising that gives you an immediate direct response. (Press & Direct Mail)

• You will learn how to write a Yellow Pages ad. that actually works.

Module 9

Building & Utilizing a Client Database

Extreme Customer Care Initiatives

• You will learn the importance of maintaining an up to date database of customers for direct marketing.

• You will learn how communicating with your existing customers can increase your profits immediately.

• You will be given ideas and initiatives that will leave your competitors behind.

Module 10

The Value of a Customer

Customer/Client Leveraging

• You will understand the lifetime value of a customer and how to keep them coming back.

• You will understand the importance of customer leveraging and the use of Loyalty Programmes and Referral Systems.

Module 11

V.I.P. Recognition Programme

Customer Auditing

Follow Up System

• You will know how to set up an effective V.I.P. Recognition Programme.

• You will understand the importance of getting feed back from your customers.

• You will be able to create a follow up system to ensure customer loyalty.

Module 12

Results

Joint Venturing & Strategic Alliances

Wealth Plan & Exit Strategy

• You will learn how to joint venture with other businesses where you can utilize each other’s databases for complimentary marketing activities.

• You will understand how ‘passive income’ can allow you to invest in other wealth building opportunities.

EXTRA WORKSHOPS*

MODULES 13 – 15 CAN BE ADDED TO THIS PROGRAMME

Module 13

How to Get the Most out of Staff Meetings

Staff Incentives & Rewards

Enrolling Your Team/Staff

• You will learn how to educate your staff on the business goals and have them participate in your success.

• You will learn how to attract quality staff who remain loyal to your business.

• You will learn how to enroll your staff in playing full out for themselves and ‘the boss’.

Module 14

Team/Staff Management

• You will be given practical tools to manage the day to day activity of your staff.

• You will be shown how to measure your staff’s activity to obtain the best results.

• You will be shown how to manage incompetent staff out of the business without causing damage to the team.

• You will be shown how to stop gossip, sabotage and undermining of the business.

• You will be shown how to design a Job Description which outlines accountabilities, responsibilities, duties and performance standards.

Module 15

Overview of Team/Staff Training & Development

(Direct Sales & Customer Service)

Introduction & Overview to our Sales Training & Customer Service Programmes

• You will be introduced to Training & Development methods in Communication, The Psychology of Selling, The Sales Process, and Motivation.

• You will be introduced to our Customer Service Training & Development programmes which are designed around your current needs.

• You will be shown how we can tailor-make a training programme to suit the needs of your staff and business.